How Many Location Pages Should A Business Have?

This is a common point of confusion. Your Google Business Profile (GBP) is for your actual, physical location. If you have one garage, one office, or one workshop address, you should have one Google Business Profile. It’s that simple. You can't create multiple Google profiles for all the towns you want to work in – that's a fast track to getting your profile suspended.

The 'website' link on your Google profile should point to the most relevant page for that physical location. For most businesses, this is your homepage. If your business is in Cupar, for instance, and you have a dedicated 'Cupar' location page, you could link to that instead. Don't link your single Google Profile to a page for a town 30 miles away where you don't have a physical base. Keep it honest and focused on where you actually are.

The rule changes if you have multiple, staffed, physical locations. If Bob's Mechanical Repairs had a garage in East Fife and another one in Dundee, then it would be right to have two Google Business Profiles. Each profile would have its own address and phone number, and each would link to the corresponding location page on the website – one for East Fife, one for Dundee. It’s all about reflecting the reality on the ground.

Whatever you do, don't just add a dozen new pages to your main website menu. It looks messy and overwhelms visitors. A cluttered navigation bar makes it harder for people to find what they actually need, like your main services or contact details.

A much better way is to create a single, main page called 'Areas We Cover' or 'Locations We Serve'. This page acts as a hub. On it, you can briefly introduce the region you work in and then list the specific towns you have created dedicated pages for. It gives the visitor a clear overview of your service area at a glance.

From this central hub page, you then link out to each individual town page. So, your 'Areas We Cover' page would have a link to 'Service in Anstruther', another to 'Service in St Andrews', and so on. This creates a clean, logical structure. It's easy for a human to follow, and it helps search engines understand how your site is organised, which is always a good thing.

A good location page is more than just a block of text. The original article mentions adding evidence of work, and we want to expand on that. Think visually. People trust what they can see. If you've done work in that specific town, add photos. A picture of a finished job, even taken on a phone, is more powerful than a thousand words of marketing waffle. If you can get a local landmark in the background, even better, but don't force it.

Embed a custom Google Map on the page. You can create one that shows your main office and then draws a service area radius, or places pins on a few example job locations in that town. It immediately shows people you know the area. You can also add local details that matter. Mention specific travel arrangements, like 'We can typically get to jobs in Leven within 30 minutes' or 'No call-out charge for work inside Kirkcaldy'.

Finally, give them a clear next step. Each location page should have a strong call to action that is relevant to that page. Instead of a generic 'Contact Us', try 'Get a Quote for Work in Glenrothes' or 'Book a Repair in the East Neuk'. This little bit of tailoring shows the visitor you're paying attention to their needs and makes them more likely to get in touch. Link it straight to your contact form or phone number.

As a business that offers AI-search optimisation, we use these tools every day. They can be brilliant. But a tool is only as good as the person using it. Using AI to 'write me a location page for Dundee' when you have nothing real to say about Dundee will give you generic rubbish. It will invent facts, talk about landmarks in a way no local ever would, and produce exactly the kind of templated content that Google and your customers will see straight through.

Think of AI as an assistant, not a replacement for your own knowledge. I have dyslexia and ADHD; I know what it's like to stare at a blank page. Modern tools help me get my thoughts down. The right way to use AI here is to give it your real, human notes. Feed it the details of a job you did, the route you take, a local quirk you noticed, and your photos. Then, ask it to help you shape those raw materials into a few well-written paragraphs.

The magic isn't in the AI; it's in your experience. The AI can't fake the knowledge you've gained from years of working in an area. It doesn't know about that tricky junction or the best place to park a van. Use it to polish your own expertise and overcome writer's block, not to create a fictional presence in a town you've barely visited.

If you run a national e-commerce business selling products online, you do not need a location page for every major city in the UK. Creating pages for 'Car Parts in London', 'Car Parts in Manchester', and so on, when you just ship from a single warehouse, is a waste of time. It looks spammy to users and search engines, and it doesn't reflect how your business actually works. Your focus should be on creating great product pages and category pages, not faking a local presence.

The only exception is if you have physical premises. If your e-commerce business also has a real-world shop, showroom, or a dedicated click-and-collect point, then you absolutely should create a location page for it. That page, however, should be about the physical location itself: its address, opening hours, what stock it holds, and how customers can visit. It serves a real purpose for a real place.