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BMR Digital · Business announcements

Press release writing & distribution.

Give your business news a clear story, not another sales pitch. UK press release packages at £399, £499, £699 and £1,499, with your brief and distribution managed by BMR Digital.

Real news. Verified facts. No guaranteed rankings or media coverage.

One-off package prices

Choose a budget. Agree the detail.

These are BMR Digital's press release package prices, not a subscription. We confirm the writing arrangements, distribution route, reporting, revisions, schedule and applicable tax in a written scope before you order. Named publisher placements and outlet counts are not promised here.

Press release audience

Choose your intended audience. Publication coverage is confirmed in your written scope; prices remain in GBP.

Bronze

£399

One-off press release package · UK audience

Request this option and receive the exact scope before paying. We'll check your announcement and the current supplier offering rather than sell you an unverified publication promise.

Written scope before commitment

Request Bronze

Silver

£499

One-off press release package · UK audience

Request this option and receive the exact scope before paying. We'll check your announcement and the current supplier offering rather than sell you an unverified publication promise.

Written scope before commitment

Request Silver

Gold

£699

One-off press release package · UK audience

Request this option and receive the exact scope before paying. We'll check your announcement and the current supplier offering rather than sell you an unverified publication promise.

Written scope before commitment

Request Gold

PR 360

£1,499

One-off press release package · UK audience

Request this option and receive the exact scope before paying. We'll check your announcement and the current supplier offering rather than sell you an unverified publication promise.

Written scope before commitment

Request PR 360

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A press release starts with something worth saying.

A new business opening, a useful product launch, an expansion, a confirmed partnership or a community project can give people a genuine reason to pay attention. A press release explains what happened, who is involved, where it matters and why a reader should care. It is not a page of adjectives calling your business the best.

For a small business, the difficult part is often deciding what the story actually is. A garage adding a specialist service needs to explain what customers can now access. A hire company introducing equipment should identify the practical difference. A salon opening a second premises has a location, a date and a customer story. An app launch should describe a real workflow, not claim to revolutionise an industry without evidence.

BMR Digital's press release service is presented under our own brand. Our UK package offering is based on Magic PR, while our US offering uses The News Guy. We do not copy a supplier's sales page and pass it off as independent reporting. The agreed scope needs to identify the route used for your order, what can be checked afterwards and which publication conditions apply. Supplier networks can include both UK and overseas destinations; choosing UK does not guarantee exclusively UK placements.

Writing and distribution are different jobs.

Press release writing gives the announcement a useful structure: a specific headline, an opening that answers the obvious questions, supporting facts, an approved quotation and a short description of the organisation. The strongest material is concrete. Dates, locations, product details and evidence are more helpful than repeated claims of being innovative, leading or trusted.

Press release distribution is the next step. An approved release is submitted through an agreed service. Depending on that service, it may appear on newswire pages, syndicated partner sites or other publishing destinations. That process must not be confused with a journalist independently investigating your story and choosing to cover it.

A news website carrying a distributed announcement is not an endorsement. An affiliate publication is not proof of a television broadcast. A supplier mentioning a recognisable media brand is not enough to put that brand's logo on your website. Ask what the placement actually means, whether it is a paid publication, and what conditions affect acceptance.

Before committing to a package, get the writing responsibilities, submission process and distribution option in writing. If your story needs local editorial outreach rather than syndicated publication, say so. These are different routes with different audiences; buying a bigger distribution package is not automatically the right answer.

From your first idea to an approved announcement.

Start with the event or change you want to announce and the people it matters to. Give us your business name, website, announcement date, the facts already confirmed and any deadline. If you have a draft, explain whether you want help shaping it or only want to discuss distribution. Do not assume the same service is included in every option.

Next, agree the scope. The package price should sit beside a clear description of writing, revisions, supplier distribution, reporting and tax treatment. A useful brief also says who approves quotations and photographs, what happens if a publisher rejects the subject and when the release can be submitted. Those details should be settled before money changes hands.

Review the text carefully. Check names, job titles, figures, dates, permissions and links. If a quotation is attributed to someone, they should approve it. If another company is involved, obtain permission to describe its role. A release can be republished, so a careless claim may travel further than a mistake on a page you control.

After the agreed submission, assess the evidence available. Publication URLs help you verify what appeared and where. Keep a copy of the approved release and any report so that future changes can be compared with the original. Do not confuse a long list of distribution destinations with readers, leads or customers.

Press releases, Google and AI search: keep expectations honest.

An accurate business announcement can add a useful reference about a launch, service or organisation. It may give an interested reader a route to your website. Consistent names, a clear date and links to the relevant information help people understand the story. None of that guarantees Google will index every copy or put your business on page one.

Syndication often creates repeated versions of the same announcement. Search engines can choose one version, ignore others or give paid links little ranking value. Paid and sponsored links should be appropriately identified by publishers. Press release distribution should not be sold as a shortcut to buying authority or manipulating search results.

The same caution applies to AI search. An assistant may use a factual, accessible source when answering a question, but its source selection is outside our control. We cannot promise mentions in ChatGPT, Perplexity, Gemini or Google AI Overviews. A useful announcement should stand on its own, even if an AI service never cites it.

For ongoing search growth, build the foundations too: a clear service page, genuine project evidence and a website that makes it easy to enquire. See our SEO service and AI-search optimisation guidance. If the problem is inaccurate information about your business, our ethical reputation management service explains the wider options without promising deletion or suppression.

Measure useful attention, not just publication counts.

Decide what success means before distributing the story. For a shop opening, it might be people checking opening information. For a new business app, it could be qualified demo enquiries. For a hire company, it might be visits to the new stock page. The announcement needs a relevant destination, not simply a link to a homepage that leaves readers searching.

Publication reports show placement evidence; they do not prove an audience read the article. Website analytics can show some referral visits, although consent choices and attribution limits mean the picture will not be complete. Enquiry quality matters more than impressive-looking totals. Ask new leads what they were interested in and whether the announcement answered their questions.

Keep promotional materials consistent. A release, a short brand video and the landing page should agree on the facts, offer and dates. Correct your own material if something changes. Where a publisher controls a copy, corrections depend on its process; do not assume an announcement can be erased from the internet after publication.

We do not manufacture testimonials, fake news or unsupported awards, and do not use press releases for political persuasion. If your subject involves financial, medical or legal claims, specialist review may be necessary. Honest limits protect your business better than a promise of hundreds of links and guaranteed customers.

Beyond one announcement

Digital PR for UK businesses — quoted separately.

A press release explains a specific piece of news. Digital PR is a broader piece of work: identifying a credible story, preparing useful supporting material and approaching relevant publications. If your goal needs researched editorial outreach rather than one distributed announcement, tell us before selecting a package.

We can discuss a Magic PR supplier route for this work, but its separate Digital PR service has no published price. It is not included automatically in Bronze, Silver, Gold or PR 360. BMR Digital will quote the scope separately after reviewing your business, subject, intended audience, evidence and timescale.

The written proposal should distinguish paid placements, syndicated announcements and independent editorial coverage. It should explain who writes and approves the material, how outreach is handled and what reporting you receive. We do not repeat supplier promises of ranking improvements, authority scores or guaranteed editorial acceptance as BMR guarantees.

Discuss digital PR

Press release questions, answered plainly.

How much does a press release cost?

BMR Digital's UK packages are Bronze £399, Silver £499, Gold £699 and PR 360 £1,499. US audience packages remain Standard £299, Advanced £599 and Premium £999. These are fixed GBP selling prices, not a subscription. Ask for the written scope before ordering: distribution coverage, writing arrangements, revisions, timing and any applicable tax must be clear. A higher price does not promise a higher Google position.

What is the difference between writing and distribution?

Writing turns your verified information into a clear announcement. Distribution submits that approved announcement through an agreed publishing or newswire service. They are separate jobs. The written package scope should say which jobs are included and which distribution option applies.

Will my story appear in a national newspaper?

Not necessarily. Paid distribution is not the same as an editor choosing to cover your business. A release appearing on an affiliate website does not mean it appeared on television or was endorsed by that broadcaster. We do not promise newspaper coverage, broadcasts or named placements without confirmed terms.

Can a press release help SEO and AI search?

A factual announcement can provide a useful source about your business. However, Google may ignore duplicate releases or paid links, and AI services choose their own sources. Publication is not a guarantee of indexing, backlinks carrying ranking value, citations, traffic or sales.

Who handles the distribution?

BMR Digital is your contact throughout. Our UK offering is based on Magic PR's packages; our US offering uses The News Guy. The supplier route, geographic coverage and current deliverables must be confirmed in your written scope. A UK audience selection is not a promise that every placement is on a UK publication. Supplier publication claims are not independent editorial endorsements of BMR or your business.

Do I approve the release before it is submitted?

Your facts, quotations and permissions should be checked before any release goes out. We agree the approval process in the brief. Do not send confidential customer records or unapproved claims; a published release can be copied and retained beyond the original publisher.

How long does press release distribution take?

Timing depends on the brief, approvals, supplier review and distribution option. Tell us about your launch date early. We confirm a realistic schedule rather than advertising an unverified turnaround or promising that every publication will go live at once.

Can you remove negative results with a press release?

No. A press release does not delete journalism, reviews or search results. Accurate announcements may form one part of a broader reputation strategy, but we do not manufacture news, publish fake praise or guarantee suppression. Lawful correction requests are a separate process.

Can I pay with PayPal?

PayPal checkout is not active yet. Request your package using the form; once the scope and total are confirmed, BMR Digital can provide its own merchant payment link. Never pay the distribution supplier directly for a BMR order unless that arrangement has been explicitly agreed.

What happens if I need to cancel or change the release?

Ask before approving distribution. Writing, submission and publication are different stages, and changes may become difficult once a release is sent. Cancellation, revision and refund conditions must be agreed in writing before payment; your statutory rights are not replaced by a supplier's policy.

Your next announcement

Tell us the story.

Choose your package and share the confirmed facts, intended readers, deadline, approval contact and billing details. We'll agree the scope and final total before payment. Your brief comes directly to BMR Digital for review.

Selected audience: UK

Target audience: UK. Change UK / US above if needed. Prices are in GBP.

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