Local SEO for Perthshire and beyond.

Think of it in terms of what the searcher wants. National SEO targets people looking for general information, like a blog post on 'how to service a boiler'. They could be anywhere in the UK. Local SEO is for the person typing 'emergency boiler repair Dundee' into their phone at 10pm. They don't need an article; they need a phone number for a reliable person who can get to them quickly.

Because the intent is different, the ranking factors change. National SEO often chases links from big news sites and building broad authority. Local SEO cares more about different signals: your proximity to the searcher, the quality and number of your Google reviews from local customers, and having your business name and address listed correctly in local directories. It's less about being a national brand and more about being the best choice on your patch.

Your Google Business Profile is the sign on the main road, getting people to turn into your street. But your website is the workshop and reception. If the sign is great but the workshop is a mess, hard to get into, and no one's at the desk, customers will just drive off. The same is true online. A high-ranking Google Profile that sends people to a slow, confusing website that's unusable on a mobile will just waste your clicks.

The traffic you get from local search needs to land on a solid foundation. That means a website that loads fast, has your phone number ready to tap-and-call, and makes it obvious what you do and where you do it. We build websites and run SEO together because they are two parts of the same engine. One doesn't work properly without the other.

Our founder, Robert, trained in motor mechanics before getting into websites. We bring that practical mindset to SEO. We don't just start bolting on new parts and hope for the best. Instead, we begin with a diagnostic check to see what's actually going on under the bonnet of your online presence.

This inspection involves a full audit of your Google Business Profile, a realistic look at your main competitors in the towns you serve, and a check on your website's technical health and speed. We find all the places your business is mentioned online—from Yell to industry-specific sites—to check for consistency. This process gives us a clear, prioritised job list. We fix what's broken first, then we tune what's working, and finally, we add new components where they'll make a real difference. It's a systematic approach, not guesswork.

While Google gets the most attention, it's not the only place customers will look. Many people use the default map on their phone; for iPhone users, that's Apple Maps. Bing is still the search engine on millions of office PCs. Getting your business listed accurately on these platforms is a simple way to catch customers who aren't using Google.

Then there are industry-specific directories. For a trade business, having a profile on a site like Checkatrade or a local chamber of commerce adds another signal of trust. Part of our work is identifying the directories that matter for your trade and location, and ensuring your Name, Address, and Phone number (NAP) are identical everywhere. This consistency is a huge trust signal for all search engines, telling them you're a stable, legitimate operation.

Our monthly local SEO services are designed to fit different needs and budgets. We don't believe in a one-size-fits-all approach, because a plumber in Perth faces different challenges to a solicitor in Glasgow.

Our £199/month plan is a foundational service. It's for businesses who are starting out or are in a less competitive market. It focuses on getting the basics right: Google Business Profile optimisation, correcting your details across the web, and tracking your performance.

The £399/month plan is our most popular for established businesses in competitive towns. It includes everything in the starter plan, plus creating new content for your key services or areas and a proactive strategy for earning reviews. For hyper-competitive city markets or businesses targeting multiple areas, our £799/month plan provides the aggressive content and optimisation strategy needed to gain ground. We'll always tell you honestly which level we think you need after our initial review.